Corporate Communication

7th Edition

Paul A Argenti
eISBN-13: 9781259295942

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Corporate Communication, shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Sold By McGraw-Hill Higher Education
ISBNs 9781259295928, 9780073403274, 9780073403274, 125929594X, 9781259295942
Language eng
Number of Pages 335
Edition 7th